Square Enix Aims to Reduce Game Production
- Square Enix CEO Takashi Kiryu admits marketing failures.
- Final Fantasy XVI can be played in various ways.
- Upcoming Square Enix titles include Final Fantasy 7 Rebirth Demo.
- Square Enix faces controversy over blockchain and AI focus.
- Plans to slim down game lineup for better quality production.
Square Enix CEO Admits Marketing Shortcomings
During a recent investor call, Square Enix CEO Takashi Kiryu acknowledged the company’s struggle with marketing much of its recent catalog. He raised intentions to “slim down” the publisher’s lineup, intending to publish fewer games.
Final Fantasy XVI: It's Okay to Play it 'Wrong'
It's perfectly okay if you didn't play Final Fantasy XVI the 'right' way. You can watch the video and share your thoughts on Facebook, Twitter, Email, Reddit, or via Link.
Upcoming Square Enix Titles
Keep an eye out for the Yakuza Devs' next Hostess Club Minigame, the Final Fantasy 7 Rebirth Demo, and the much-discussed Square Enix's venture into artificial intelligence.
Square Enix's Recent Controversies
Square Enix has been stirring the pot with its apparent obsession with web3 technologies like blockchains and NFTs. This, coupled with the recent change in leadership and a new focus on AI, has left the company in a controversial light.
Addressing the Marketing Issue
Kiryu acknowledged the company's marketing shortcomings during the investor meeting. He noted the shift towards digital content and the diversifying range of delivery devices, suggesting a need for a stronger focus on marketing rather than just content development.
Future Plans for Square Enix
Kiryu highlighted the need to cater to a diverse customer base beyond just the Dragon Quest and Final Fantasy franchises. He used the PowerWash Simulator as an example of a non-conventional game that proved successful. He also expressed the desire to improve development proficiency by strengthening internal development capabilities.
Slimming Down the Lineup
Despite the desire for more diversity, Kiryu stated that the company plans to “slim down” its lineup to ensure higher quality from each title. In simpler terms, the company aims to do a better job with fewer games.
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