This Christmas, Kids Prefer Digital Cash and Subscriptions Over Games

• Shift in children's holiday wish lists towards video game-related gifts.
• Preference for digital currency and video game subscriptions over physical games.
• Popularity of digital games and in-game subscriptions.
• ESA report findings on gift preferences of 10 to 17-year-olds.
• Understanding 'game subscriptions' and reasons for preference.

Video Games Top Kids' Holiday Wish Lists

Recent findings from the Entertainment Software Association (ESA) indicate a shift in children's holiday wish lists. The data reveals that children are more interested in video game-related gifts than anything else this holiday season. However, the twist is that they're not asking for traditional physical games.

Instead, the study shows that children are more interested in digital currency and video game subscriptions to fill their holiday stockings.

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Popularity of Digital Games

As anyone following the video game industry in recent years will know, digital games have gained massive popularity. In 2022 alone, 90% of video games sold in the UK were digital. Consequently, it's no surprise that children aren't asking for new physical Xbox or PlayStation games. What may surprise you, though, is their preference for Vbucks or in-game subscriptions.

Report Findings

The findings are based on a recent ESA report that surveyed the gift preferences of 10 to 17-year-old children in the United States. The report found that video game-related gifts were the most requested, with 72% of the responses. Boys made up 86% of these requests, while 59% were from girls. Specifically, 39% wanted game subscriptions, 29% wanted in-game currency, and only 22% wanted physical video games.

Understanding 'Game Subscriptions'

The term 'game subscriptions' in this context may seem ambiguous. It's likely that it includes popular gaming subscriptions like Xbox Game Pass and PS Plus. However, it could also indicate that younger gamers are interested in premium subscriptions for popular games like Roblox, Fortnite, and Grand Theft Auto Online.

Why Digital Currency and Subscriptions?

From conversations with parents, it's clear that young players value digital currency and subscriptions that offer additional game content. This preference is a direct result of the popularity of 'forever games' that receive regular updates and keep players engaged. After all, why ask for a new game when you can get more from the game you and your friends already play every night?

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