Xbox Criticized for Using AI-Created Art to Advertise Indie Games
- Microsoft Twitter account posts controversial AI-generated art promoting indie games.
- Fans and developers find AI anomalies in the image, leading to mockery and backlash.
- Microsoft deletes the controversial post without acknowledging the criticism.
- Despite backlash, AI-generated art is increasingly used for promotional purposes.
- Incident raises ethical and legal questions about AI use in art creation.
Microsoft Twitter Account Lands in Hot Water Over AI-Generated Art
Recently, a particular Microsoft Twitter account stirred controversy with a questionable promotional strategy. The account in question, dedicated to promoting indie games on Xbox, posted a piece of AI-generated art that was quickly derided by fans and developers alike.
The Controversial Tweet
The tweet, posted by the ID@Xbox account on December 27, featured an AI-created image of children sledding down a hill, with a giant green Xbox logo in the background. The caption read, "Walking in an indie wonderland. What were your favorite indie games of the year?"
Fans and Developers React
At first glance, the image seemed harmless. However, upon closer inspection, several AI anomalies became apparent. These included children operating sleds with non-attached cranks and fishing for presents in the snow with bizarre black tendrils. There was also a man playing a handheld game whose top lip was inexplicably replaced by teeth, and a child jumping through the snow sporting a mustache.
Criticism and Backlash
The image was met with widespread mockery. Pixel artist TAHK0 tweeted, "Bro not Xbox using AI to promote indie devs." Another artist, NecroKuma3, wrote, "Nothing says 'we don't care about indie developers' like using AI." In the face of such criticism, the company decided to delete the post without acknowledging the backlash.
AI Art: A Growing Trend
Despite the controversy, many companies are increasingly turning to AI-generated art for promotional purposes. Examples include promotional images for Amazon's Fallout TV show and a new Pokémon GO event, as well as Assassin's Creed art from Ubisoft.
The Future of AI Art
While the use of AI art initially seemed harmless, concerns are growing about its implications. Many fear that companies are banking on public complacency, hoping that people will eventually tire of protesting and move onto other issues. This trend raises several ethical and legal questions about the use of AI in creating art.
Microsoft's Role
Microsoft's involvement in this incident is particularly noteworthy, given their strong advocacy for AI technology. The company is known for promoting AI-generated content in games and has encouraged Bing users to experiment with its AI art tools. The recent controversy, however, has cast a shadow over these efforts.
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