Game Pass Uses Sports to Maintain High Subscription Rates
- Microsoft adds NBA 2K24 to its Game Pass service.
- New Retro Console is a perfect gift for Atari fans.
- NBA 2K24 joins other popular sports games on Xbox Game Pass.
- Microsoft hopes to entice subscribers with EA-published sports games.
- Game Pass could ensure success by offering consistent sports games.
Microsoft Surprises with NBA 2K24 on Game Pass
In an unexpected move, Microsoft announced the addition of NBA 2K24 to its gaming subscription service, Game Pass. The continuous addition of new games is always a bonus for subscribers, with this recent inclusion hinting at a reliance on sports to maintain and boost subscription numbers.
Atari Fans Will Love this Retro Console
Share this video on Facebook, Twitter, or Reddit, or email it to a friend. The new Retro Console is an ideal gift for Atari fans. For years, traditional broadcast and cable TV networks have struggled to retain viewers as the variety of options for TV content has expanded thanks to streaming services, online videos, gaming, Twitch, and more. Not to mention the entertainment possibilities presented by mobile phones with their apps, games, services, and video options like TikTok.
Many young people today primarily engage with content on their mobile devices, paying little attention to cable or network television. To counter this trend, networks and channels are battling for sports broadcasts and the rights to air NFL, NBA, MLB, and other professional league games. The top 50 most watched broadcasts in 2023 showed that only five were not sports-related, pointing to the consistent viewer draw of sports over scripted TV and news.
NBA 2K24 Joins Xbox Game Pass
With NBA 2K24 joining Xbox Game Pass, Microsoft has added another popular sport to the service. NBA 2K offers professional basketball, MLB The Show provides a chance to play professional baseball, FIFA brings the world's biggest soccer game, and UFC and Madden offer a chance for fans to engage in their favorite sports. Even cricket is available on Game Pass.
While some of these sports titles are only available through Game Pass Ultimate, which includes EA Play, Microsoft hopes to entice subscribers to opt for the more expensive version of the service. The inclusion of EA-published sports games may be enough to convince some to pay a little extra.
Ensuring Game Pass's Success
While Microsoft's Game Pass service is not failing, growth has slowed, and Xbox needs to keep as many subscribers as possible. Adding more subscribers each year becomes more challenging, and any drop in numbers is unacceptable in the corporate world.
Many gamers only play a few sports games a year. Previously, they had to pay $60 for each game. But with Game Pass, they get the next Madden, MLB The Show, and more for one monthly fee, plus access to other popular games like Forza and Halo. If Microsoft can keep these customers with consistent sports offerings, it could be a way to ensure the service's success.
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