EA introduces social app blending Ultimate Team and live sports
EA is launching a new social app that combines its sports game technology, Ultimate Team, and live sports.
Announced during Investor Day, this app works like ESPN's, offering scores, stats, and highlights.
David Tinson, Chief Experiences Officer, says the app's main appeal is its connection to EA's sports games, allowing you to unlock rewards like Ultimate Team cards based on events.
New Way to Experience Sports
The app aims to blend real and virtual sports moments seamlessly.
It uses EA's technology to let you view highlights from any angle.
Predictive simulations are also a feature, answering questions like "Who would win between the '85 Bears and '07 Patriots?"
AI-Powered Features
The app makes heavy use of AI, allowing you to create your simulations.
Generative AI is a big part of EA's strategy, also used in franchises like The Sims.
- View highlights from any angle
- Unlock in-game rewards
- Create your simulations with AI
- Predictive simulations for upcoming matches
Focus on Football
The app will initially focus on football, extending EA Sports FC's popular simulation.
Other sports like NHL, F1, and NCAA Football will be added over time.
Launch Details
The app will launch this fall on iOS and Android devices.
In the meantime, EA Sports FC 25 enters early access this week, with a full release on September 27.
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