Why the New SAG-AFTRA Agreement Frustrates Game Voice Actors

• AI developments concern voice actors over potential misuse.
• Tech giants plan to use AI for voiceovers in games.
• SAG-AFTRA partners with AI tech company, Replica Studios.
• Deal allows Replica to use AI replicas of voices ethically.
• Controversy arises over lack of consultation with voice actors.

AI and Voice Acting: A New Era or a New Concern?

Image Source: Daria Lukoiko

Recent AI developments have sparked concerns among voice actors. These concerns stem from the potential misuse of their voices by AI technology.

Notably, tech giants like Ubisoft and Tencent have announced plans to use AI tools by NVIDIA for voiceovers in their games.

In response, the Screen Actors Guild American Federation of Television and Radio Artists (SAG-AFTRA) has announced a "groundbreaking" partnership with an AI tech company.

However, the deal seems more complex than what SAG-AFTRA portrays, and it appears to have been made without consulting the voice actors.

What Does the Deal Entail?

The agreement with Replica Studios involves licensing and using AI replicas of voices in video games.

This move will allow Replica to engage SAG-AFTRA members under a fair and ethical agreement to create and license a digital replica of their voice.

These digitized voices can be used in various stages of video game development and other interactive media projects.

The deal also includes safety measures for actors such as consent requirements, negotiation options, and the ability to opt-out of future use of their digitized voices.

Concerns from the Community

While the agreement aims to protect voice actors, it has received mixed reactions from the community.

Several prominent voice actors have expressed their surprise and concern over the deal, stating that they were not consulted before its announcement.

This raises questions about the transparency and inclusivity of the decision-making process.

Looking Forward

Despite the controversy, the deal marks a significant step in the integration of AI technology in the entertainment industry.

As we move forward, it's crucial to ensure the rights and interests of all parties involved are respected and protected.

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