Ubisoft CEO Yves Guillemot: We're Not Pushing Any Agenda
Ubisoft's CEO, Yves Guillemot, recently addressed investors about the company's performance and future direction. He acknowledged that the second quarter didn't meet expectations and promised to improve execution. Guillemot also touched on cultural conversations within the company, especially around upcoming titles like Star Wars Outlaws and Assassin's Creed Shadows.
Commitment to Fans and Players
Guillemot emphasized that Ubisoft remains committed to creating games for the widest possible audience. He stated that the company is focused on entertainment and not on pushing any particular agenda.
"We are determined to create games for fans and players that everyone can enjoy," Guillemot said. This commitment is central to Ubisoft's mission.
Focus on Player-Centered Approaches
In response to recent challenges, Guillemot highlighted a renewed focus on player-centered approaches and gameplay. He mentioned two key areas of concentration:
- Open-world adventures
- Game as a Service (GaaS) experiences
This strategy aims to drive growth and create robust cash flow for the company.
Improving Execution
To address recent performance issues, Ubisoft's Executive Committee, under the Board's supervision, is launching a review to enhance execution. The focus will be on player-centered approaches and accelerating the company's strategic trajectory.
Guillemot's statement also addressed polarized comments around Ubisoft. He reaffirmed the company's mission to create enjoyable games for a broad audience without any hidden agendas.
Assassin's Creed Shadows Update
Ubisoft also provided updates on Assassin's Creed Shadows. The game has been delayed to February 2025. This delay aims to ensure the game meets high-quality standards.
Previously, Ubisoft issued an apology to its Japanese fans for promotional material that caused concerns within the community. This highlights the company's commitment to addressing fan feedback.
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