Insider: Gaming's Most Controversial Firm to Lose Borderlands Studio
- Embracer, parent company of Gearbox Entertainment, considering selling Borderlands creator.
- Embracer's acquisition spree turning into financial fiasco.
- Gearbox's future discussed in town hall meeting.
- Rumors of potential sale due to Embracer's financial struggles.
- Uncertainty and consequences at Gearbox due to cost-cutting measures.
Gold Weapons and the Gaming Industry
In a surprising turn of events, Embracer, the parent company of Gearbox Entertainment, appears to be on the brink of selling the celebrated Borderlands creator. This comes after acquiring the company for a whopping $1.3 billion in 2021.
Embracer's Acquisition Spree Turns Sour
Embracer's acquisition spree, once seen as a strategic move, has now spiraled into a financial fiasco. The company, often criticized in the gaming community, may soon lose one of its most valuable assets.
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Gearbox's Future
In a recent town hall meeting, Gearbox CEO and co-founder Randy Pitchford informed staff of potential scenarios for the company's future. The options were to remain with Embracer, sell to a different company, or finance a buyout to become independently run once again.
Embracer's Silence
Embracer has yet to comment on the situation. Randy Pitchford, however, expressed his delight that Gearbox's future is of interest to the public and that the company is a topic of discussion.
Rumors and Speculations
Rumors about a potential sale started circulating last fall. This followed reports of Embracer's financial struggles, with a loss of a reported $2 billion in financing.
Cost-Cutting Measures
Due to the lack of extra capital, Embracer implemented strict cost-cutting measures across its newly acquired studios. This led to layoffs and even complete shutdowns of some studios.
Future of Gearbox
According to Gearbox's chief communications officer Dan Hewitt, several options are under consideration. These include transferring Gearbox, making it independent, and other possibilities.
Uncertainty at Gearbox
Ever since Embracer revealed plans for massive budget cuts, there's been a cloud of uncertainty at the Texas-based studio. Despite promises from Pitchford that these cuts wouldn't result in major layoffs at Gearbox, several employees were let go.
Impact on Employees
Those who weren't laid off are still dealing with the consequences. They're facing freezes on pay raises and hiring, adding to the overall unease at the company.
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